DRINK & PLAY (R) is the global brand name for a patented concept of specially shaped drink bottle and a capsule (containing an advertising item - toy) inserted into the body of the bottle. The system also composed shrink label that holds the capsule and the bottle together. Label is perforated in the capsule part that a user has the possibility to easily remove it.
The concept is excellent especially in the field of kid‘s drinks. A kid gets a healthy fruit drink and small toy (premium), which is part of every beverage package.
The concept is powered by most popular licensed kid‘s characters on each bottle , from film production companies (for example Walt Disney). Licenses like Winnie the Pooh, Mickey Mouse, Cars, Hannah Montana, Wall E, Ratatouie, High School Musical etc. represents very strong kid’s brands and in combination with the concept Drink & Play makes the product Surprise(R) unique nad lovely.
